When considering their specific needs and all of the available suppliers, why should a company call you to remedy their situation? What do you offer so uniquely that others do not? What makes you stand out in the crowd? What makes you special? Have you positioned yourself in a manner such that key individuals at these firms know you as their solution provider?

If you cannot readily answer these simple questions, you need to go back to the drawing board and create or re-create your own elevator speech, creatively and concisely espousing the reasons why people should want to employ your services. Your “why” should be both unique and compelling. I particularly like what bestselling author and CEO Harvey Mackay says… “The reason you should buy from me is that you get me!” That’s it.

Your branding efforts require constant and consistent attention. You cannot afford to let up or allow your image to be tarnished in any way. On the contrary, you must do everything possible to keep your brand spotlighted and visible, readily leveraged, realizing that every decision you make and direction you move in will effect your brand image and thus, your income. Your sales efforts could be quickly nullified by a branding blunder, both in the near term and the long run.

Your brand is your display ad to the world. If you have successfully established yourself as an authority in your field, properly positioned yourself in your marketplace and adequately promoted your services, your prospects will find you and be eager to buy from you. You must have that little extra, that slight-edge that keeps you in the forefront of your prospect’s mind. Your brand, being your personal storefront, is exposed to the masses at all times.

Your brand is your visible storefront. Keep it clean, publicized, well finished and well lit at all times.

Daniel Sitter, author of both Learning For Profit and Superior Selling Skills Mastery, has garnered extensive experience in sales, training, marketing and personal development over a successful twenty-five year career.
Read his blog http://www.idea-sellers.com/