What sets successful companies from unsuccessful ones? Some people say advertising, others say branding. But aren’t those two the same? In sum, they are related but no, they are not the same.

Essentially, advertising is that form of communication that persuades potential customers to use a company’s product whereas branding is basically the set of symbols, slogans and the like associated with a product. For example, the branding for Nike is the check mark an the slogan “Just do it” while the advertisement are those you see both in print and on TV.

Anyway, this blog is about branding and http://www.brandidentityguru.com. BIG (Brand Identity Guru) is a company which reviews brands and gives out a BrandStamp which their clients can use in all internal and external communication. This marketing company is now the leader in this industry and their client who have acquired the BrandStamp are perceived as the top company in their space, operating at top quality and security. This Stamp actually increases the value of their brand, and it increases your brand’s equity which empowers and differentiates you from your competitors.

In order for companies to obtain the BrandStamp, they need to be a client of BIG. BIG then reviews your company comparing your strategies to the total image that your company projects and what your goals are. They then supply you with detailed report including your weaknesses and suggestions on how you can improve.